Be the brand
AI recommends.

Because AI doesn’t rank you — it repeats what other people say about you. ChatGPT, Gemini and Perplexity build their answers from sources they trust: news sites, industry publications, review platforms, Reddit threads and YouTube videos. Ranking well on Google doesn’t carry across, because the two systems read completely different signals. If none of those trusted sources mention your business, the model has nothing to work with and names a competitor instead.

It isn’t separate from it. AI visibility starts with a technically sound website — if the foundations aren’t right, nothing else lands. So we work on-page as well: technical, programmatic and content SEO. On some projects we run SEO and GEO together; on others we work alongside a company’s in-house SEO team and focus purely on visibility.

The difference is the second half of the job. Alongside your website, we improve what the rest of the internet says about you — press coverage, industry mentions, expert quotes and reviews. The two feed each other, and clients usually see Google rankings rise as well. But they aren’t interchangeable: you can sit first on Google and still be invisible in ChatGPT, because AI weighs whether trusted sources discuss you, not how well your page is written.

Yes — because we only take on projects where we’re certain the method works. Every enquiry goes through screening first: your category, your current visibility, and how competitive the field is. We don’t accept industries whose online presence carries a real risk of being penalised, precisely so we never have to hedge. If we’ve reviewed your business and agreed to work together, that agreement is the guarantee. What nobody can promise is one specific sentence in one specific answer — the platforms control their own models and change them without notice.

First placements go live within the first few weeks. Movement in AI answers usually shows from month two or three — one client reached six times their starting visibility in six months, and another went from no AI presence at all to ten leads a month within 90 days. Crowded categories with well-established competitors take longer. This assumes your website is technically sound and your positioning is clear; if either isn’t, we’ll tell you at the audit stage rather than after you’ve signed.

It depends on the scope. The two things that move the price are how much of the work we take on — some clients hand us the whole site including technical SEO, others want off-site work only — and how far your visibility needs to reach. Getting a business recommended on review platforms and in local media is a different job from earning a place in global publications. We also have dedicated pricing for startups, which we work with extensively. Send us your details and you’ll have a scoped plan and a price within 24 hours.

It depends on the project, but usually very little. In most cases we ask for 30 minutes a month — one call to review where things stand, what we’re recommending next, and whether the scope still fits. Everything else sits with us: research, outreach and writing. When we’re working alongside an in-house SEO team, we agree a communication workflow with them at the start so nothing overlaps or gets missed.

No private blog networks, no link marketplaces, no automated software — those are the tactics that get websites penalised. We approach real publications with real editors and real readers, by hand, and you approve every website before we make contact. We check live traffic on each one rather than trusting a domain score, because scores can be manufactured and readers can’t. We also don’t work on adult, gambling or predatory-lending sites.

Through our own network. Over the years we’ve built direct relationships with journalists across the world, and we’re active on every major platform where reporters go to find expert sources. So when a journalist is working on a story in your field, we usually know about it before it runs — and your comment is ready before they ask. Publication is always the editor’s decision, so nobody can promise a specific title. But we’ve earned placements across more than 60 different publications this way.

No. We work across a wide range of industries. The method is the same everywhere — what changes is which publications, journalists and experts matter in your field. We take on a limited number of clients at a time so each one gets proper attention, and we won’t take two direct competitors in the same category.

You keep everything. When a project ends we hand over the full picture — what was done, what worked, and which sources and contacts matter — so your team can carry the momentum on themselves. And the mentions stay. Press features and editorial links are permanent placements, not rented advertising that disappears the moment you stop paying. That’s the main advantage over ads: what you earn, you keep.

One assigned manager, in most cases. We have three SEO and PR managers, each looking after their own clients, and yours owns the whole workflow — strategy, outreach, reporting and day-to-day contact. Larger enterprise projects get a small team of specialists instead. Either way, you deal directly with the people doing the work.