Desperate Marketer

Desperate Marketer - a newsletter by Anatoly Shkareda

I’m Anatoly Shkareda, founder of Globalista, a marketing automation agency based in Berlin. And this is my newsletter, Desperate Marketer.

What is it about?

It’s about the marketing and automation work I do with clients. I build the systems I write about here. Since 2024, we’ve worked with more than 20 businesses across North America and Europe, helping them grow, become more efficient, and ultimately more profitable. Our clients have generated more than $3 million in additional revenue as a result of our work.

Most of what I publish comes directly from client projects: how to grow brands with little or no advertising budget through partnerships, media, smart PR, SEO, GEO, and automation.

Previously, I led international business development and marketing at Cbonds, a global financial data provider, and worked with banks and Reuters.

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Latest

6 posts

We tested ChatGPT Ads for two clients. Zero conversions, and I still think you should try them (maybe, a bit later)

What our own campaigns, other advertisers and OpenAI itself tell us about this new channel of advertising.

Substack2 October 2026Read →

With GEO, SEO became more of PR and digital marketing blend. And it is good for desperate marketers

Why the best SEO people I know are now half content creator, half PR manager.

Substack4 September 2026Read →

The Origin Behind DESPERATE Marketer

It is always hard to start, but usually it is fun to travel the road.

Substack20 August 2026Read →

What 100+ Hours Consulting European SMEs Taught Me About AI Transformation

Lessons from advising small and medium businesses across Europe on where AI adoption actually sticks.

Medium21 July 2025Read →

If You Want to Incorporate AI in Your Business — Here’s What You Need to Know First

A practical starting point for CEOs and senior managers weighing up AI integration.

Medium14 May 2025Read →

AI is Changing Even Investment Banking. And Here is How

How AI is reshaping an industry built on analyst hours, and what the money going into it signals.

Medium6 May 2025Read →